Your Blogs Image - Are you in Control?
You have all heard of ‘brand image’ but have you thought about your blog image ?
Blog Image
The way your blog is viewed by people can be very important. It’s what you want your viewers to believe about you and your blog. So it’s up to you to give this some thought and decided how you want to be portrayed to the world. Some images are true, some half-true others are simply half-formed impressions. The idea is not to deceive but to exploit your blogs strengths as well as your own.
The Blogs Personality
This includes everything about the blog and the way it’s viewed by the public. Including all of its qualities, Real or imaginary, good or bad. So important are brands they now add real value to a site or blog. The Name of a blog may be the brand therefore you should consider the associations that go with it. Big companies spend thousands or even millions a year on developing there image and the way people think of them. Perhaps you to should spend sometime developing yours?
Everyone has an Image
Whether you like it or not you already have an image. The question is what kind of image is it? Good, bad or otherwise. So many things contribute to your image. The way your blog looks, how you respond to emails, your posts on forums, the design of your logo. You might be surprised to find that a successful blog with well-written posts and professional image is in fact being run by a young kid in their spare time. It’s up to you to take control of yours.
What you can do to improve your image?
Take some time to plan how you want to be viewed. Write a statement of what you want your viewers to believe about your blog and its image and how you will set about making them believe it. Take your time to answer e-mail’s and try and be as helpful as you can. When posting on forums set the right image post things that improve the quality of a topic. Think about the way your blog looks. Perhaps ask some close friends or family to take a look at your blog and tell you what they like about it and what jumps out as out of place or annoying. Then set about improving it and tweaking it. Your Image is an on going thing and its up to you to manage it and make sure it’s the image you want!
I hope this has inspired you in some way.
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Excellent article Tom!
You can also creat a free profile at www.naymz.com
it’s a great tool for maintaining your identity. There is a free option and a paid option of $47 (per year). Well worth checking out.